HTrinhDesignHTrinhDesignThe goal for this project was to take an existing brand/company and redesign their logo. Another aspect of this project was to create new brand guidelines based on the redesigned logo.
*This project is purely conceptual and no money is being made from it.
A missed opportunity with the original logo is that it does not accurately represent the programs the channel features. The current logo looks like a corporate entity, instead of a network that features shows with larger than life characters and stories.
The new logo is aligned to the programs the channel offers. It is dynamic and towering to reflect the larger than life characters the channel has on its shows.
The color choices are based on the characters themselves and help to connect everything together.
